Ep 256: Podcast Advertising vs Facebook Ads With Josh Firestone of Bearbottom

Facebook has become increasingly unreliable through 2021, so exploring additional advertising avenues is an absolute must. One avenue, in particular, Podcast advertising, has been incredibly successful with today’s guest and his brand.In this episode, CMO of Bearbottom clothing Joshua Firestone talks about his successes with podcast advertising, and how to find podcasts that are the right fit. He also shares how to approach podcasts, placing ad reads, and more.KEY TAKEAWAYS FROM THIS EPISODEDiversify across different marketing platforms.Reach out to potential podcast networks you can partner with, see what data they can provide, and see if it’s a good fit.Track how customers behave through links and codes.Every podcast publisher works differently, reach out directly to them and be flexible.Twitter is another great alternative to Facebook. The ads tend to be much simpler so as to fit the feed better, but they can be very effective at generating results.Always think about the customer’s journey through the post-purchase journey and not just the acquisition funnel. Nurture their repeat visits.Note customers’ reviews to know what to maintain and what you can still improve.Today’s Guest:Josh Firestone is the CMO at Bearbottom clothing.Bearbottom clothing is a rapidly growing, e-commerce men’s fashion brand on a mission to become the go-to for the most versatile, comfortable, and wearable everyday clothing. Founded on a buy-one-give-one model, they support the communities that inspire and continue to build their brand.Connect and learn more about Josh and Bearbottom here:Website: https://www.joshfirestone.com https://www.bearbottomclothing.comLinkedin: https://www.linkedin.com/in/joshua-david-firestonehttps://www.linkedin.com/company/bearbottom-clothing/about/We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyThis episode’s sponsor is Finale Inventory- the ultimate solution for accurate and efficient inventory management. Trusted by thousands of brands, Finale offers seamless integrations with over 80 sales channels and platforms. With customizable workflows and reporting features, Finale empowers you to streamline operations and scale your business with ease, preventing overselling and maximizing profitability. Whether you're juggling multiple platforms, expanding your product range or just looking for a way to reduce operational chaos, Finale has the tools you need to succeed. Step into the future of e-commerce with Finale Inventory. Learn more here: Finale Inventory

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Are you an entrepreneur or ecommerce store owner looking to scale your business? Then join ecommerce marketing experts Jordan West and Sean Lang as they reveal what’s working in online marketing today to scale your business. Twice a week they walk you through what’s working in paid ads and talk to successful ecommerce business owners that have scaled their businesses to 7 figures and beyond. Learn from gurus in paid traffic on Facebook ads, YouTube ads, Google Adwords (now Google Ads), Google Shopping, Bing Ads, Bing Shopping Ads, retargeting, Instagram Ads, LinkedIn ads, Google Analytics, landing pages and more. We talk about how to write good ad copy, create banner ads that sell, which creative works for which ad platform and more. We talk about everything that is working right now (and not working) to help you scale your business so you know exactly what your next year of online sales is going to look like. Once you nail paid advertising it is like a faucet that you can turn on and off at will. Let’s show you how to build the paid traffic faucet!