Ep 258: 10x Returns From ‘Old School’ Facebook Ad Strategies With Kristen Jones, SuitShop

When Kristen Jones first took over marketing for Suitshop, within 30 days she 5x’d their ROAS, but how’d she do it?In this episode, Kristen Jones, Director of Marketing at Suitshop, shares how traditional marketing strategies have worked for their company. She walks us through how they target a broad audience through video views campaigns and how to capitalize on those views afterward.Listen up and enjoy.KEY TAKEAWAYS FROM THIS EPISODEStart with broad audience targeting through video views campaign and retarget them later for a traffic campaign and conversion leads.Do not put your call to action at the end of your video, by then most people have stopped watching.Your top-of-the-funnel content should be as informative as possible.It is crucial to ensure that the people who click through your ads will be landing where they are expected to land. This will impact their experience down the funnel.Always listen to your customers. Take feedback and apply them to your business.Unscalable things may have scalable returns in the long run. Do things out of the kindness of your own heart as a brand, and the customers who you’re kind to may end up returning the favor. Working with coaches or having someone who has gone way ahead of you is a fantastic means of gaining leverage and avoiding potentially costly mistakes.Today’s Guest:Kristen Jones is the Director of Marketing at SuitShop. She is a growth marketing strategist + content creator by trade.SuitShop is a company that creates suits for everybody.  They are Formerly The Groomsman Suit but rebranded to SuitShop in April 2021.Connect and learn more about Kristen and SuitShop here:Website: https://www.suitshop.comLinkedin: https://www.linkedin.com/in/kristenashjones/Instagram: https://www.instagram.com/suitshopofficialhttps://www.instagram.com/kristenthecreatorWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyThis episode’s sponsor is Finale Inventory- the ultimate solution for accurate and efficient inventory management. Trusted by thousands of brands, Finale offers seamless integrations with over 80 sales channels and platforms. With customizable workflows and reporting features, Finale empowers you to streamline operations and scale your business with ease, preventing overselling and maximizing profitability. Whether you're juggling multiple platforms, expanding your product range or just looking for a way to reduce operational chaos, Finale has the tools you need to succeed. Step into the future of e-commerce with Finale Inventory. Learn more here: Finale Inventory

Om Podcasten

Are you an entrepreneur or ecommerce store owner looking to scale your business? Then join ecommerce marketing experts Jordan West and Sean Lang as they reveal what’s working in online marketing today to scale your business. Twice a week they walk you through what’s working in paid ads and talk to successful ecommerce business owners that have scaled their businesses to 7 figures and beyond. Learn from gurus in paid traffic on Facebook ads, YouTube ads, Google Adwords (now Google Ads), Google Shopping, Bing Ads, Bing Shopping Ads, retargeting, Instagram Ads, LinkedIn ads, Google Analytics, landing pages and more. We talk about how to write good ad copy, create banner ads that sell, which creative works for which ad platform and more. We talk about everything that is working right now (and not working) to help you scale your business so you know exactly what your next year of online sales is going to look like. Once you nail paid advertising it is like a faucet that you can turn on and off at will. Let’s show you how to build the paid traffic faucet!