Ep 262: Getting Affiliates to Sell For You Through Affiliate Marketing, with Arlen Robinson, OSI Affiliate

The marketing landscape is constantly changing in the E-comm space. That’s why it’s important to continuously be open to new and creative ways to diversify your traffic.In this episode, COO and Co-Founder of OSI Affiliate, Arlen Robinson talks about utilizing affiliate marketing to increase revenue. He gives us some tips on what kind of programs work and don’t work. He also enlightens us on the difference between referral and affiliate programs.Listen up and get a ton of value in this episode.KEY TAKEAWAYS FROM THIS EPISODEReferral programs are tapping into existing customers to promote your products and they’re incentivized with discounts or free products.In an affiliate program, outside people are being tapped to promote your brand to their network and they are typically incentivized with cash like a percentage of the sales or a fixed amount.Don’t just sit back and wait after launching your affiliate program. Your program needs to be promoted to reach as many people as possible.Do your own research to find affiliates.When you are looking for influencers to tap, search for hashtags usually used by influencers.Blogger outreach is a great way to find affiliates.A good relationship with your partners will enable you to be exposed to a larger ecosystem of customers.Recommended Podcast:Marketing School Podcasthttps://marketingschool.ioThe Authority Hacker Podcasthttps://podcastaddict.com/podcast/3446983Recommended Book:Never Eat Alone by Keith Ferrazzihttps://www.amazon.com/Never-Eat-Alone-Expanded-Updated/dp/0385346654Today’s Guest:Arlen Robinson is a seasoned business owner and co-founder of Omnistar Affiliate Software.OSI Affiliate is the leader in providing affiliate software to thousands of companies worldwide. Connect and learn more about Arlen and OSI Affiliate here:Website: https://www.getosi.comhttps://www.arlenrobinson.comLinkedin: https://www.linkedin.com/company/osi-affiliate-software/https://www.linkedin.com/in/arlenrobinson/We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attentionThis episode’s sponsor is Finale Inventory- the ultimate solution for accurate and efficient inventory management. Trusted by thousands of brands, Finale offers seamless integrations with over 80 sales channels and platforms. With customizable workflows and reporting features, Finale empowers you to streamline operations and scale your business with ease, preventing overselling and maximizing profitability. Whether you're juggling multiple platforms, expanding your product range or just looking for a way to reduce operational chaos, Finale has the tools you need to succeed. Step into the future of e-commerce with Finale Inventory. Learn more here: Finale Inventory