Ep 287: 4-8x Return on Connected TVs With Michael Eraso, Gathre

Send us a textThere’s no denying iOS14 hurt our ability to track our customers, but did you know there’s a way around losing that data? That’s the power of Connected TV, which utilizes IP addresses to track instead of cookies.In this episode, Gathre President Michael Eraso shares about Connected TV and how he is able to Track via a third-party app. He talks about how to track the Return on Ad Spend via the use of IP Addresses.Listen up and learn something new.KEY TAKEAWAYS FROM THIS EPISODEIt...