Ep 3 - Metrics You Need To Avoid If You Want To Scale! Using Facebook Ads, Google Ads, and more

Send us a text In this episode, we talk all about Vanity Metrics - which numbers you should care about, and which numbers you should ignore. What is a "Vanity Metric"? A vanity metric is a metric, or measurement, that looks nice, but is meaningless and should not be used to measure performance. Its a number that doesn't tell you the full story. Your KPIs should tell you the full story. Examples of vanity metrics: Goal: Purchases Vanity Metric: Impressions, Clicks, Add to Cart KPI: Purchas...