Ep 305: Marketing Big-Ticket Products At Scale with Kate Swanson, Ensembl

Send us a text Marketing expensive products that are meant to last forever requires a more thoughtful approach than lower-cost items. In this episode, Jordan interviews the CEO of Ensembl, Kate Swanson, about her company’s brand with an average order value of over $1000. She shares how she discovered a need for this kind of product and what its marketing cycle looks like. Listen and enjoy this episode! KEY TAKEAWAYS FROM THIS EPISODE People are living differently now. We deserve desig...