Ep 305: Marketing Big-Ticket Products At Scale with Kate Swanson, Ensembl

Send us a textMarketing expensive products that are meant to last forever requires a more thoughtful approach than lower-cost items. In this episode, Jordan interviews the CEO of Ensembl, Kate Swanson, about her company’s brand with an average order value of over $1000. She shares how she discovered a need for this kind of product and what its marketing cycle looks like.Listen and enjoy this episode!KEY TAKEAWAYS FROM THIS EPISODEPeople are living differently now. We deserve designs that...