Ep 325: Balancing Short-Term Performance and Long-Term Marketing With Prabal Chaudhri, Brave Good Kind

Secrets To Scaling Your Ecommerce Brand - A podcast by Jordan West

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Send us a textGathering and analyzing data helps to determine the next steps you have to take in your business, but this data won’t matter if you forget your reasons and objectives for your brand.In this episode, Jordan talks to Prabal Chaudhri, President and Founder of Brave Good Kind, about the balance between performance marketing and long-term marketing. He shares the different metrics he uses and his experience with CPGs. Listen and learn in this episode!KEY TAKEAWAYS FROM THIS EPIS...