Ep 356: Rebranding and Raising Funds With Rob Fraser, Outway

Secrets To Scaling Your Ecommerce Brand - A podcast by Jordan West

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Send us a textRebranding can be scary for a lot of brands. However, if done correctly, it can be a great opportunity to further grow your business and set the stage for success for years to come.In this episode, Jordan interviews Rob Fraser of Outway, formerly Endur. He talks about the rebrand they did and the thought process that led to a successful launch. He also shares his framework for thinking about brands and the important things you need to know about raising money.Listen up and learn...