Ep 373: Is PMax a Rip-off?

Send us a textPerformance Max is not a rip-off. It is not just a giant branded keyword campaign. It is today’s most highly-evolved machine learning advertising system ever built.In this episode, Jordan talks about how Performance Max is not a rip-off like some marketers think. He also discusses why some of the metrics that you are seeing, especially when it comes to branded keywords, can be a red herring.Listen and enjoy this episode!KEY TAKEAWAYS FROM THIS EPISODEPerformance Max works like a...