Ep 419: Conversion Killer 3: Ad Scent With Jordan West

Send us a textThe idea of an ad scent is that the ad smells or looks the same as the landing page. But why does it matter?In the 3rd episode of Conversion Killers, Jordan West talks all about ad scent and telling a cohesive story between your ads and landing pages.Listen up and learn from this episode!Key takeaways from this episode:Looking at the ad scent meant looking at what the ad said, how it looked, and felt, the copy in the ad, and what the ad promised. Does it line up with the landing...