Ep 478: Coupon Codes Are Bankrupting Your DTC Brand - But There’s A Fix with Oren Charnoff, Fondue

Send us a textTraditional discounts and coupon codes can be problematic for brands. Enter cashback offers, a game-changer for e-commerce. This new system allows shoppers to make full-price purchases and then claim a discount afterward, either in cash or store credit. Brands can discount more aggressively and still be profitable, while shoppers who choose store credit show they are not solely driven by price. This strategy adds margin and leads to a more frequent and profitable first purchase....