Ep 509: 2024 Crystal Ball With One Of DTCs Biggest Brands CMO

Send us a textWith increased customer acquisition costs (CACs) and the potential impact of inflationary pressures, reassessing marketing spend and embracing a full-funnel marketing approach is essential for brands to thrive.In this episode, Jordan West and Brent Cooke, former CMO at MVMT, tackles about the evolution of direct-to-consumer (DTC) brands and the challenges they face. They discuss the catalyst for brand bankruptcies and the importance of full-funnel marketing. They share insights ...