Ep 534: Finding The Best Business Partner - Hint - It’s Not Who You Think with Kelley Thornton, Tiege Hanley

Active engagement in TikTok shops and the significant impact it has on e-commerce and conversion rates for their business, highlighting the importance of adapting to new trends and technologies for business success.In this episode, Jordan West and Kelley Thornton, shares valuable insights into scaling their business into multiple eight figures. Kelley's journey from a side project in 2015 to the fully launched direct-to-consumer brand has led to remarkable growth, serving over 500,000 customers in 108 countries every month. Kelly shares insights into navigating capital markets, the significance of data-driven decision-making, and the cultural shift in male grooming, reflecting on the challenges and successes in the evolving landscape of the skincare industry.Listen and learn in this episode!Key takeaways from this episode:The use of AI to predict return and revenue rates, highlighting the importance of tracking and adjusting spending based on daily intelligence for effective decision-making.The significance of hiring experts in specific disciplines to scale a business successfully.The value of trust and influence over monetary rewards, emphasizing the importance of vetting sponsors and building genuine interactions with the audience.The importance of men maintaining healthy routines, providing insights for businesses targeting male skincare and grooming products.Recommended Tools/App:Triple Whale: https://www.triplewhale.com/ North Beam: https://www.northbeam.io/ Lifetimely: https://www.lifetimely.io/ Polar Analytics: https://www.polaranalytics.com/ Tableau: https://www.tableau.com/ Fivetran: https://www.fivetran.com/ Snowflake: https://www.snowflake.com/ Today’s Guest: Kelley Thornton is a serial entrepreneur with a diverse background in business. He started his first company, a successful painting business, while still in university. This experience taught him valuable lessons in management, scheduling, and payroll. Following this, he spent 18 years working in sales, splitting his time between New York City and Chicago. Kelley's varied career has given him a wealth of experience and knowledge in the business world.Connect and learn more about Kelley and Tiege Hanley:LinkedIn: https://www.linkedin.com/in/kelleythornton-ceo-tiege-hanley/ Website: https://www.tiege.com/ This episode’s sponsor is Finale Inventory- the ultimate solution for accurate and efficient inventory management. Trusted by thousands of brands, Finale offers seamless integrations with over 80 sales channels and platforms. With customizable workflows and reporting features, Finale empowers you to streamline operations and scale your business with ease, preventing overselling and maximizing profitability. Whether you're juggling multiple platforms, expanding your product range or just looking for a way to reduce operational chaos, Finale has the tools you need to succeed. Step into the future of e-commerce with Finale Inventory. Learn more here: Finale Inventory