Ep 575: MMM vs Attribution Software - Which Works Better? with Jordan West

Send us a textThe transformative impact of these advanced tools, you're invited to an eye-opening journey. Imagine harnessing the potential to make informed decisions that drive efficiency and unlock your brand's scalability potential.In this episode, Jordan West shares the intricate world of attribution and mixed media modeling. He addresses his shifting perspective from pure click attribution models to the value of AI models, sparking a conversation on the efficiency and reliability of trac...