Ep 75 - Lowering Your Cost of Acquisition Using Campaign Budget Optimization, With Jake Newbould from Piglet

Send us a text In this episode, Jordan speaks with Jake Newbould from Piglet about what he's doing to lower his acquisition cost and scale campaigns massively during this time. They talk about how PR can bring referral traffic to your website and increase your page and domain authority. They also talk about why your ad creative and offer play an important role when running Facebook ads. They also go in-depth on lookalike audience and campaign budget optimization. Find out more about Jake ...