The phenomenal challenge posed by counterfeiting: what are we going to do?

Counterfeiting along with copyright infringements, is big business, it is extremely lucrative for criminals, the EU alone estimates an annual cost of €50 billion. It takes place across sectors, it is international and perhaps most worryingly it is driven by demand. Of course, it is illegal, more specifically it is used to fund organised crime; it supports child exploitation; it can create serious threats to heath for example by containing poisonous substitutes in drink and food or in say medi...