How Noor Chopra grew Touristy to 100k+ subscribers 100% organically

Enjoying the podcast? Then you'll LOVE the Send & Grow newsletter where we share deep dives, tips, and news for smart newsletter operators like you.Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Noor Chopra. Noor writes the Touristy newsletter: "quick bites on Business, Tech and the Future of Consumer Culture, served with a side of millennial sarcasm."Touristy, loved for its witty tone and skimmable format, has captivated a diverse audience, soaring to an impressive 111,000 subscribers in just four years. The impressive part? She's grown it 100% organically. In this episode, Dylan & Noor discuss…The Birth of Touristy: How a pivot during the pandemic led to the creation of a unique newsletter platform.Growth Tactics: The unscalable yet effective strategies Noor employed to kickstart subscriber growth.Content Creation: The art of curating engaging and relevant content that resonates with readers.Monetization Journey: From the first ad dollar to a diversified revenue stream without spending on ads.Engagement Secrets: Maintaining an astonishing open rate and the role of visual content.Future Aspirations: Noor's vision for Touristy and potential ventures into podcasting....and much more!OTHER LINKS MENTIONEDTouristy newsletterNoor on LinkedInNoor on Twitter/XDylan on Twitter/XSparkLoop.appSparkLoop's Paid Recommendations — the game-changing way to instantly monetize your newsletter.SparkLoop Partner Programs — grow your newsletter at 10x speed.SparkLoop Affiliate Contest