Mastering efficient organic growth — with Mike Benitez of The Merge

Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Mike Benitez of The Merge, a newsletter delivering military news & technology trends for people in the national security space. Mike is a retired US military fighter pilot. Since retiring, he's been working in the military tech space -------- while publishing The Merge as a passion project.  In this episode, Louis & Mike discuss…How Mike maximizes his audience to help with growth AND contentThe pillars of success for The Merge's referral campaignThe creative ways Mike is driving revenue...and much more!Other Links MentionedThe Merge newsletterThe Merge podcastThe Merge on TwitterLouis on Twitter