Convince your stakeholders to make SEO a priority - with Kerstin Reichert from SeedLegals

Check out the rest of the content from "SEO in 2022" here:http://seoin2022.com/Questions that David asks in this episode include:How do you convince senior stakeholders to make SEO a priority?Why is SEO sometimes not a priority?How do you handle it if stakeholders are just focused on vanity metrics, like ranking for keyword phrases that don’t really matterHow should SEOs talk about goals and objectives with stakeholders?What does a strategic SEO plan look like in 2022?How do you convince stakeholders in other departments about the value of SEO?How does SEO weave with other digital marketing activities?