Educate Google about your brand - with Jason Barnard from Kalicube

Check out the rest of the content from "SEO in 2022" here:http://seoin2022.com/Questions in this episode include:How do you ensure that Google knows who you are, what it is that you do and who your audience is?What’s the difference between Google's Knowledge Graph and a knowledge panel?How do you get a place in Google's Knowledge Graph?How do you trigger a knowledge panel?How do you measure the commercial value of getting a knowledge panel?How do you build your authority once you have your knowledge panel?