Focus on actual expertise as part of your content strategy - with Lily Ray

Check out the rest of the content from "SEO in 2022" here:http://seoin2022.com/Questions that David asks in this episode include:Whose experience are you referring to - the writer of the reader?What value does focusing on actual experience provide?What does this mean in practice for the content?What impact does it have on the reader?How does this fit into your overall content marketing strategy?