Keep an eye on Google's updates and changing guidelines - with Ivana Flynn

In this episode, David and Ivana discuss how to keep an eye on Google's updates and changing guidelines.Discussion points include:- How should you keep on top of it? Can you follow everything?- How do you prepare for crazy volatility?- How long after Google's update finishes should you panic?- What is AI good for?- What does this mean practically for the way you alter your SEO strategy?