Know how your customers think and make decisions, to be the brand they'll always come back to

In this episode David and Giulia discuss how to know how your customers think and make decisions, to be the brand they'll always come back to.Discussion points include:- Why is it important to Know how your customers think?- How do you Know how your customers think?- How do you measure what your customers think?- What do you mean by “make decisions to be the brand they'll always come back to?”- What are examples of doing this?- How does this impact SEO?- How do you measure this?