Look after your CTR as the most precious KPI for your organic strategy - with Carmen Dominguez

Carmen Dominguez shares with David Bain that in 2024 you should look after your CTR as the most precious KPI for your organic strategy.Talking points include:Why is your CTR so important?Why is click through rate a KPI?How do you keep track of your CTR - what software do you use?How do you identify the terms that you need to optimise for?How do you influence your CTR?What other KPIs do you track?