Prepare a database for your brand, company, product, service, offering & yourself - Olesia Korobka

David and Olesia discuss why you should build a database for your brand, company, product, service, offering & yourself.Talking points include:What is this database for?Is this for search engines?How does it help you understand your:- own marketing positioning,- Voice- customers better.Is this what users want instead of the SERP?