Start prioritising building smaller numbers of relevant high-quality links - with Jo O'Reilly

Jo O'Reilly believes that you should start prioritising building smaller numbers of relevant high-quality links.Discussion points include:How do you define relevant high-quality links?How do you define irrelevant spammy links?How do you measure the value of a link?How do you conduct outreach?Ideally what style of links are you looking for?Are you willing to pay for links?