Stay on top of link and mention building - with Debbie Chew

Debbie Chew emphasises the importance of staying on top of link and mention building.Discussion points include: Why build mentions?What do you mean by generative AI chatbots and search being influenced by listicles?What do you mean by that you shouldn’t "blindly" build links to pages without regularly revisiting the SERPs?What are the link building tactics to focus on in 2024?