Strive to achieve stakeholder buy-in in an ever evolving SERP - Sally Raymer (SEOin2024)

David and Sally discuss the importance of striving to achieve stakeholder buy-in in an ever-evolving SERP.Talking points include:Why is this important?Who are the key stakeholders?How do you achieve stakeholder buy-in?How do you appeal to different stakeholders?How do you continue to work with different stakeholders?How does this impact the role of SEO moving forward?Why does the ever-evolving SERP landscape make this necessary?