Use a test and learn approach to define your business objectives—Si Shangase

Si Shangese encourages SEOs in 2023 to get over a fear of forecasting and use a test and learn approach, utilising historic data, so that you can look to the future, confident in the knowledge of what does and doesn’t work.For the full transcript of the episode, please visit https://majestic.com/seo-in-2023/si-shangase