Aligning B2B Sales and Marketing: Strategies for Supercharging Business Growth with Will Barron

Unlock the secrets of aligning B2B sales and marketing with insights from Will Barron, founder of Salesman.com and host of the top B2B sales podcast. Will explores the challenges between sales and marketing, including miscommunication over marketing vs. sales-qualified leads, and offers actionable strategies for collaboration. Learn how to optimize content marketing and messaging to reach the right prospects at the right time.We discuss the differences between B2B and B2C marketing, the impac...