Data-Driven Decision Making: The Untold Story of Marketing Analytics with Jeff Greenfield

Jeff Greenfield of Provalytics joins us to reveal the challenges of modern marketing attribution and how AI-driven analytics can help marketers understand which efforts drive results. Marketers still struggle to identify which half of their ad budget is wastedThe shift from brand to performance marketing has created an overemphasis on clicks, not impressionsDigital marketers often overlook that awareness through impressions must precede sales-driving clicksMost businesses deal with 10–15 conf...