SEO vs. Paid Search? How About SEO and Paid Search! Ep. 581
The Best SEO Podcast: Unlocking the Unknown Secrets of AI, Search Rankings & Digital Marketing - A podcast by MatthewBertram.com
In this SEO podcast episode, we delve into the compelling reasons why both paid search (PPC) and search engine optimization (SEO) should be integral components of your digital marketing plan. We explore how these two strategies, although distinct, complement each other harmoniously. The episode offers practical tips on leveraging both PPC and SEO effectively, from testing new keywords to retargeting visitors, cross-analyzing data, and dominating the SERP. Moreover, it emphasizes the importanc...
