The Father of SEO Bruce Clay Reveals How to Thrive in Today's Digital World

Bruce Clay, the father of SEO, discusses how AI is reshaping digital marketing while SEO remains foundational. SEO has evolved from simple keywords to expertise, experience, authoritativeness, and trustworthiness (E-E-A-T).Bruce's "siloing" method organizes content by topic to showcase subject expertise.Proper "link equity" distribution is crucial but often misunderstood.Google’s AI Overview has cut top organic click-through rates by up to 70%.Content that thoroughly answers questions perform...