E6. Julius Juul (CD Heliot Emil) : Making A Brand Stand Out During Paris Fashion Week, How To Constantly Generate New Creative Ideas, Living Without A Salary For 3 Years

Heliot Emil is a rising star in the luxury fashion scene, characterized by "industrial elegance". Founded in 2016 by brothers Julius and Victor Juul, it has quickly become an established name in the official fashion week schedules and praised by powerful voices in culture. The brothers started from humble beginnings and a few thousand dollars without outside financing and is soon opening stores in Copenhagen, Paris and Korea. Filmed in Paris. Please subscribe if you enjoyed this episode - it helps the channel get more great guests! Sequel: http://instagram.com/sequelshow Gustaf: http://instagram.com/gltore Julius: https://www.instagram.com/juliusjuul About the American Express Platinum Card: http://bit.ly/3FsJVh1 Villkor gäller. Nom.ränta 17,99%. Eff.ränta 28,30% vid utnyttjad kredit om 140 000 kr / 12 mån. Tot: 172 870 kr. Medlemsavgift 650 kr/mån. (April 2023) (00:00) Intro (01:39) Julius coming fresh out of a fashion show in Paris (03:40) From skating to film (08:43) Film-making (11:53) From film to media (13:20) Creative agency in New York (16:05) Designing invitations (17:40) Louis Vuitton’s wall clock invitation (20:57) Working with fashion clients in New York (23:57) Personality-profession-fit (25:50) First steps when starting a luxury fashion brand (29:20) Heliot Emil’s first collection in Milan and show at Copenhagen Fashion Week (32:15) Digital shows and LVMH reaching out (35:28) How the industrial design style came about (38:21) How does one constantly generate new creative ideas? (47:22) Dining experiences with American Express Platinum (48:22) The business rationale behind a fashion runway show (50:42) Personality-profession-fit part 2 (52:35) Where did the money come from? (54:18) How did you live while going without salary for 3 years? (56:58) What is it about Heliot Emil that makes people, who can get anything, love it? (01:00:28) Julius' own life-design (01:03:22) The stress level of planning a fashion show (01:07:28) The size and organization of Heliot Emil (01:08:50) The Paris Fashion Week schedule and store openings (01:12:21) Moving to Paris? (01:16:05) #1 restaurant in Copenhagen? Learn more about your ad choices. Visit megaphone.fm/adchoices