1.2 Sera Tajima | What is Design?

Chapters (00:00:00) Introduction (00:00:25) Misunderstanding design (00:01:12) Example: The evolution of cars (00:02:02) Continuous improvement for users (00:02:30) Great design is invisible (00:03:00) Design's impact on society (00:03:10) Design as problem solving (00:03:27) Form follows function (00:04:40) The role of aesthetics (00:05:06) My experience as a product designer (00:06:48) Expanding the impact of design (00:07:26) Product Designers (00:07:50) Creating an experience (00:08:55) Identifying the right problem to solve (00:09:54) Collaborating with teammates and aligning stakeholders (00:11:06) Creating a functional solution (00:12:30) The importance of design (00:12:53) Unintended consequences of design (00:14:00) The conscious design movement Where to find Sera: Newsletter: ⁠⁠https://seratajima.substack.com/⁠ LinkedIn: ⁠https://www.linkedin.com/in/seratajima⁠ YouTube: ⁠https://www.youtube.com/@SeraTajimaPodcast⁠