What it Takes To Build a Design Business | Christopher Nguyen, Founder UX Playbook

Christopher Nguyen is Founder of UX Playbook. He went from zero experience to head of design in just 4 years. His mission is to Make UX education accessible. He’s also working on a new project called Backlog: a community for designers-turned-entrepreneurs.Chapters(00:00:00) Beyond UX Podcast(00:01:04) How Chris Got Into Design(00:03:10) Posting on Linkedin(00:05:00) UX Playbook organic growth (00:10:14) Expanding the funnel on Linkedin(00:16:11) Product Bundle Experiment(00:19:32) Free 5 Day Growth Challenge(00:23:49) What the Market Wants(00:27:33) Downsells are More Effective than Upsells(00:29:02) Pricing Experimentation (00:32:37) Sera’s Business Journey(00:39:36) Create Urgency Getting Your Product Out(00:45:55) What Gives Designers Business Superpowers(00:50:33) Biggest Mistakes Chris Made(00:54:20) A Workday With Chris Chris’s Resources: Backlog UX Playbook My First Million Lenny’s PodcastWhere to find Chris Nguyen: LinkedinWhere to find Sera Tajima: LinkedIn Website