Everything You Need to Know About Jobs to be Done (JTBD) with Sera Tajima

In this episode, Sera, host & Founder of ⁠The Craft⁠ deep dives on JTBD for technologists. Chapters(00:00:00) Introduction and Annoucements(00:01:21) Why companies are dying quicker(00:02:34) Why I like JTBD(00:03:26) People are trying to progress in life(00:04:18) The process of creative disruption (00:05:20) Customers inadvertently lie(00:06:11) JTBD theory and practice(00:09:46) Examples of 3 dimensions(00:11:29) Tony Ulwick’s 9 tenets of JTBD(00:13:03) Incorporate JTBD into Your Process(00:14:40) Investigate beyond the superficial layer(00:16:47) 1. Define your market(00:17:56) 2. UX Research(00:23:40) 3. Synthesize your research(00:24:22) 4. Map the job(00:25:03) 5. Identify customer needs (example with ChatGPT and Claude)(00:26:10) 6. Create JTBD statements(00:27:09) 7. Ideate solutions(00:27:53) 8. Prioritization and planning(00:29:00) 9. Design and test(00:30:00) 10. Refine and measure impact(00:30:58) Bob Moesta’s Case study (00:33:33) FAQ⁠Join the Newsletter (sources here)⁠⁠Learn Sustainable Growth Design⁠Where to find Sera:⁠LinkedIn⁠⁠⁠YouTube⁠⁠Website⁠Become a sponsor: [email protected]