SERP’s Up | Does Google use user behavior metrics for ranking?

What has Google said about the impact user behavior has on rankings? How should you look at user behavior and rankings? What does the Department of Justice’s antitrust trial involving Google uncover about user behavior and rankings?  Google has always used behavior metrics, but to what degree?  This week, Wix’s Mordy Oberstein and Crystal Carter investigate how much Google directly utilizes user behavior to impact rankings and what that should tell us as SEO’s.  SEO Content Strategist at Search Engine Journal, Shelley Walsh, joins to cover the Department of Justice antitrust lawsuit against Google, revealing the truth about ranking metrics. The verdict is in this week as we pass judgment on Google's ranking guidelines here on the SERP’s Up SEO Podcast! Key Segments [00:02:36] What's On This Episode of SERP's Up? [00:03:42] Focus Topic of the Week: Does Google use behavior metrics for ranking?  [00:20:47] Focus Topic Guest: Shehley Walsh [00:28:14] Fun with People Also Ask [00:34:35] Snappy News [00:45:52] Follow of the Week Hosts, Guests, & Featured People: Mordy Oberstein Crystal Carter Shelley Walsh  Danny Sullivan, Google's Search Liaison Resources: SERP's Up Podcast Wix SEO Learning Hub Searchlight SEO Newsletter Wix Studio Wix Studio YouTube SEO Resource Center Ex-Google Search head worried his team was ‘too involved with ads’ What Pandu Nayak Taught Me About SEO Why SEOs should watch content trends carefully The future of web content  News: Google ‘Circle to Search’: The New AI-Powered Search Gesture For Android Google Ranking Teetering In & Out Over Weekends - Bug Or Edge Of Quality? New research study asks if Google Search is getting worse