SERP’s Up | How to build a content strategy: SEO and beyond

Is your content random and haphzard? How do you create a formal content strategy to drive efficient growth? Already have a content strategy?  How do you adjust your content strategy to continue to get the best results?   Wix’s Mordy Oberstein and Crystal Carter, look into building a content strategy for SEO and beyond with special guest host Adriana Stein,, CEO of AS Marketin. It’s 2023, so what’s a content and SEO strategy without AI! Crystal and Mordy explore how Bing AI has changed — or maybe not so much. Full steam ahead as Episode 41 of the SERP’s Up SEO Podcast gets all up in your content strategy! Key Segments [00:01:40] What's On This Episode of SERP's Up? [00:01:56] Focus Topic of the Week [00:04:28] Focus Topic Guest: Adrian Stein [00:31:51] Snappy News [00:34:05] Follow of the Week Hosts, Guests, & Featured People: Crystal Carter Mordy Oberstein Adriana Stein  Maddy Osman Resources: SERP's Up Podcast Wix SEO Learning Hub Searchlight SEO Newsletter AS Marketing Agency Google SERP Content Diversity News: Google Rolling Out Multiple Featured Snippets On Desktop Search Google Search Generative Experience Results Are Not Really Personalized Google Bard Can Now Provide More Precise Local Results Microsoft: Bing Chat To Work On All Browsers Soon