SERP’s Up | Is the c-suite any place for an SEO?

Do you need to show the value of your SEO work to executives? Often that’s the case and it can be a bit overwhelming if not scary.  How should SEOs communicate their business contributions to the C-suite? Which SEO reports should be front and center when presenting to the C-suite and which ones can be appendicized? Hosts Crystal Carter and Mordy Oberstein share how you can be successful in showcasing the value of your SEO work to the c-suite.  Guest, Craig Dunham, CEO at Lumar, offers his take on an SEOs interacting with the C-suite and board and why it’s best not to go too far in the data weeds.  It’s time to talk SEO and the C-suite on this episode of the SERP’s Up SEO podcast.  Key Segments:  [00:02:07] What's On This Episode of SERP's Up?  [00:02:53] Focus Topic of the Week: Does SEO Belong in the Boardroom? [00:18:03] Focus Topic Guest: Craig Dunham [00:23:54] Going, Going,... Google! [00:31:18] Snappy News [00:34:37] Follow of the Week: Michelle Robbins Hosts, Guests, & Featured People: Crystal Carter Mordy Oberstein Craig Dunham Michelle Robbins Resources: Wix SEO Learning Hub Lumar  Enterprise SEO Tips  News:  Google Unwraps February 2023 Product Reviews Update With Language Support Building the New Bing LinkedIn Introduces SEO Tools For Articles