SERP’s Up | Structured data dos and don'ts

What is structured data markup? What should and shouldn’t you do when adding schema markup to your site?  Join Wix’s Mordy Oberstein and Crystal Carter as they are joined by the co-founder of Schema App Martha Van Berkel to learn the dos and don'ts about implementing structured data markup and how it might impact your site’s performance. Plus, take a look into Crystal’s Ball to see the future of rich results!  This week we’re teaching you how to translate your content to a search engine for optimized organic performance here on the SERP’s Up SEO Podcast!  Key Segments [00:01:53] What's On This Episode of SERP's Up? [00:03:11] Focus Topic Guest: Martha Van Burkel [00:03:46] Focus Topic of the Week: Structured Data Markup  [00:28:40] Crystal’s Ball [00:37:38] Snappy News [00:45:45] Follow of the Week Hosts, Guests, & Featured People: Mordy Oberstein Crystal Carter Martha Van Berkel Sam Torres Tory (Lynne) Gray  Resources: SERP's Up Podcast Wix SEO Learning Hub Searchlight SEO Newsletter Wix Studio Wix Studio YouTube Schema App Schema App Training  Schema Paths Tool Gray Dot SEO Blog John Mueller October Update News: Google’s SEO Starter Guide Set For A Major Update Google May Penalize Recipe Collection Pages Using Recipe Structured Data Poll: 60% Of SEOs Are Worried About The Impact Of Google SGE