SERP’s Up | Subdomains or subfolders? Which is best for SEO?

What's the SEO verdict: subdomains or subfolders?  When it comes to migrating subdomain content into a subfolder, how can you make the transition smooth as silk?  Alongside Wix’s Head of SEO Communications, Crystal Carter, and Head of SEO Branding, Mordy Oberstein, Tech SEO expert Nikki Halliwell joins the conversation to delve into the advantages and drawbacks of employing subdomains versus subfolders. Plus, a deep look into indented results from the top of the SERP!  It’s subdomain vs subfolder and all of the subsequent conversation that follows. The proof is in the podcast on this episode of SERP’s Up! Key Segments: [00:01:50] What's On This Episode of SERP's Up? [00:03:25] Focus Topic of the Week: Subdomains or Subfolders [00:20:08] Focus Topic Guest: Nikki Halliwell  [00:35:59] Snappy News [00:40:10] Follow of the Week Hosts, Guests, & Featured People: Crystal Carter Mordy Oberstein Nikki Halliwell Jess Joyce  Resources: SERP's Up Podcast Wix SEO Learning Hub Searchlight SEO Newsletter What Are The Benefits Of Subdirectories vs. Subdomains?  Tech SEO Tips Newsletter  Journey Further News: Google Finally Launches The Perspectives Search Filter Updates from Search Central Live Tokyo  Disavowing The Disavow Tool [Case Study]