Defining The Business Challenge / Journey Management Playbook / Episode #1

Ever feel like you're pushing a boulder uphill with journey management... Yeah, we've all been there. But guess what? There's a smarter way! That's why we're launching a brand new deep dive series on the Service Design Show. In this series, we're pulling back the curtain on how you can get tangible business results faster through journey management.Helping to grow trust with stakeholders, and finally getting the green light to do (more of) the work that truly matters. For this series, I've brought in Tingting Lin from the TheyDo team. Tingting has pretty much seen it all. The wins, the stumbles, and everything in between. She's guided countless teams and knows precisely what separates the journey management champions from the rest. And over the coming weeks, she's sharing all the secrets with us.In episode one, we're tackling a step that's often overlooked - a step that can derail your whole project later on. So, if you want to set yourself up for long-term success, this episode shows you the first key step on that journey.P.S. Got questions? Share them in the comments on YouTube or Spotify and we might just answer yours in a future episode.[ RESOURCES ]LinkedIn - https://www.linkedin.com/in/tingting-lin Slides - https://go.servicedesignshow.com/journey-management-playbookTheyDo - https://www.theydo.com/[ EPISODE GUIDE ]00:00 TheyDo Ep 01: Tingting01:30 Tingting's Background02:30 Introducing Theydo Platform04:15 Journey Management Struggles08:15 Marc's Business Case09:00 Episode Content Preview10:00 Defining Effective Challenges15:30 6-Month Challenge Example16:30 Challenges vs. Goals18:30 "Why" Before "How"20:00 Quarterly Challenge Example21:00 Marc's Target Example23:30 Community Experience Challenge26:30 Debit Card Focus32:00 Bridging Journey Gaps35:00 Setting Goals & Targets36:00 Challenge Impact Analysis38:15 Journey Achievement Goals41:00 Reviewing Key Slides43:00 Defining Good Challenges45:00 Proving Contribution Value47:30 Challenge Important Notes48:30 Episode Content Recap49:00 Audience Q&A Session50:00 Next Episode Preview