How Lively Is Disrupting The $13B Lingerie Industry, With Founder Michelle Cordeiro Grant

While working as a Director / Senior Merchant at Victoria's Secret, Michelle Cordeiro Grant learned that the $13B lingerie category, in the US alone, was dominated by Victoria's Secret -- and was mostly based on the male gaze. So Grant set out to create a new experience and POV for the category – one she called "Leisurée" (merging the best elements of lingerie, swim and activewear) – and she launched Lively.   Lively represents a movement and a lifestyle that has helped the brand cultivate an engaged, enthusiastic community of over 140K ambassadors. Its inclusive size range and affordable price point add to the brand’s accessibility. Some exciting moments for the brand include getting acquired for over $100M, and its recent launch in Target stores nationwide.   Five years and four stores later, Lively is just getting started. I chat with Michelle about how she came up with the concept for Lively, how the men's shaving brand Harry's inspired Lively's buzzy, disruptive launch, and why she loves to "live in Beta". Lively Website: https://www.wearlively.com/ Lively Instagram: https://www.instagram.com/wearlively Michelle Cordeiro Grant Instagram: https://www.instagram.com/the_michellegrant Podcast, "No Makeup Needed": https://podcasts.apple.com/us/podcast/the-lively-podcast-no-makeup-needed Produced by Dear Media

Om Podcasten

“Share Of Voice” is a podcast about the power of discovering your voice and sharing your truth in the process. Hosted by journalist Karin Eldor, each episode features compelling conversations with the wave makers and game changers on our radar. Less “how I built this” and more “how I make noise,” guests will share how they amp it up in their work. Do they express themselves boldly in their OOTDs or beauty looks, on their social media channels, or in every way, on the daily? It’s about creating ripple effects. Feeling heard. Shaking up the status quo and breaking way out of the boxes that society has imposed on us. We’ll discuss doubling down on yourself unapologetically, and raising your frequency so much that you take up ALL. THE. SPACE. Prepare for inspiring soundbites and mic drop moments, from the disruptors who have made a living from living out loud. You ready to get loud af? For more details on upcoming guests and past episodes, follow Karin on Instagram @alwayskarin.