202 | When You Have Strong Brand Positioning, You Can Price Your Offers Whatever You Want

If you’ve ever thought, “No one is buying my offer right now and everyone is saying I'm too expensive... I should just offer a one-time discount" — this episode is for you. Because the truth is, your pricing isn't the problem (and you don't need to include more things to make it "worth it"). When your dream clients don’t immediately understand your value (aka what makes you different and why you're the person to solve their current challenges/problems), they default to saying it’s “too ...