Marketing in the Boating World with Alisdair Martin

In this engaging episode of the Shipshape Podcast, we're joined by Alisdair “Ali” Martin, a renowned figure in boating industry marketing. Ali shares his remarkable journey from Cambridge, England, to becoming an influential leader in the U.S. boating world. He discusses the unique challenges and successes he's encountered, particularly his strategic marketing innovations during the Covid-19 pandemic. A significant focus is on his role in the virtual Palm Beach International Boat Show's devel...