88. Vanntastic Sweets: How a Khmer-Owned Macaron Business in Fresno Is Expanding - An Entrepreneur's Viewpoint with Pesith Vann

Pesith Vann, born in Long Beach, California but raised in Fresno. Built Vanntastic Sweets from just the presence of friends and family. Started off as a private chef then sold madeleines from home, and expanded to macarons. Through their presence at farmer’s markets to wholesaling to retail and boba shops, Vanntastic Sweets has expanded to around California.    Stay in touch with them on IG: @vanntasticsweets or place an order with them at vanntasticsweets.com!   Here are five "Golden Nuggets" on marketing and entrepreneurship that were mentioned: Utilize Social Media Creatively: Social media can be a powerful and free marketing tool. Use it to showcase your creativity, connect with your community, and build a strong online presence for your business. QR Codes for Social Media Engagement: Incorporate QR codes on your products or marketing materials that link directly to your social media profiles. This can help customers easily find and engage with your brand online. Personal Networking: Don't underestimate the value of face-to-face networking. Introduce yourself and your products to potential customers and vendors in various settings, like night markets or industry-related events. Continuous Learning and Sharing: Stay open to learning from others and sharing your experiences. Networking can provide valuable insights and ideas for growing your business. Persistence and Passion: Entrepreneurship can be challenging, but having a passion for what you do and a relentless drive to succeed can take you far. Don't give up, and remember that you're not alone; there's a supportive community of entrepreneurs out there.   Connect with me: Email: [email protected] Business Website: www.donutprincessla.com YouTube: Mayly Tao / DONUT PRINCESS LA Instagram: @donutprincessla / @maylytao Facebook: Donut Princess Los Angeles Twitter: Donut Princess LA  Tiktok: teochewdaily LinkedIn: Mayly Tao Apple Podcast: Short N' Sweet: A Donut Princess Podcast  *Help me self-publish my mom’s book about her journey to America: https://gofund.me/e2569649 *Watch the Donut King Film here: thedonutkingfilm.com (also available on Apple TV, Google Play, and Amazon Prime Now)