How To Go From Tom Ford's PA To Founding A Global Brand Of My Own with Whitney Bromberg Hawkings

“There were so many moments especially in that first six months after I left [Tom Ford] where I thought: "What have I done? I’ve thrown away my career.” Whitney Bromberg Hawkings is the founder of FlowerBX - the go-to florist for the fashion set. Its clients include Louis Vuitton, Dior and Jimmy Choo. But her ambition for the business has always been to democratise flowers, bringing that little bit of luxury to all. Whitney learnt the art of luxury working for 19 years for Tom Ford, first as his PA when he was at Gucci and climbing up the ladder to become his Senior Vice President of Communications. But she says, after her third child she knew she wanted something different. In this episode of the podcast we talk about that something different. - finding a solution to a problem that she kept having - how she never dreamt of being a PA but realised that this was the opportunity of a lifetime and her way in - how hard graft really does pay off even when you doubt yourself - the importance of relationships and friendships in keeping your dreams alive - And her recommendation for Emmeline's bookshelf written by her rather famous friend.... Recommendation for Emmeline's bookshelf: The Boy in the Dress, David Walliams