...To Hype Yourself...with Lucy Werner, PR Guru

Lucy Werner is the founder of The Wern, a communications consultancy for startups, entrepreneurs and independents. She runs the company with her partner Hadrien. Lucy writes brilliant posts on her blog which are packed with great tips on how to write a business biography, how to get self-promote (without wanting to shove your fist in your mouth with the embarrassment at the un-Britishness of it all) and how to pitch to journalists. AND she has a book "Hype Yourself: A No Nonsense DIY PR Toolkit for Small Businesses" which you can pre-order from Waterstones or through The Wern website.