EP 07: Amanda Neville – What It Really Takes to Build a 7-Figure Agency, When Creative Genius Isn't Enough, and This Pinot is Your Guilty Pleasure

When was the last time you brainstormed marketing ideas just for fun?   As entrepreneurs, we are primed to always think about what works first—we look at what we’ve done and continue doing it into the future.   But what if focusing on what amuses you or what inspires you opens you up to more interesting and badass ways of marketing and doing business?   Maybe you’re afraid. I get it: sometimes I am too, but, I remind myself that not everything is going to work. Not everything is going to get you results.   Whether it gets the results you were looking for or not, it’s the whole getting used to trying new things that can be incredibly valuable to the long term success of your business.   And that might just be your first step in showing your business who's boss.   On today’s episode, I’m talking to my dear friend, fellow Brooklynite, and badass boss of her businesses (yes, businesses!), Amanda Neville. Not only is Amanda the founder and lead strategist of Three Furies, a 7-figure branding, marketing, and communications consulting agency but also the founder of Tipsy, a fun and friendly neighborhood wine store in Brooklyn.   Amanda’s agency business is the complete opposite of mine in terms of structure, types of clients we serve and what we’re going for—yet, the fundamentals are so strikingly similar that I knew having her on the show would provide some awesome takeaways.   And just wait to hear more about her wine store—Amanda creates some super fun brand stories that will definitely inspire you to think about your marketing differently.   So without further ado, let’s dig into it!   Tune into this episode to hear: * Why creative genius is important but can’t ever come first * The work every successful business owner does to make their business successful that seemingly has nothing to do with business * Why we both, separately, dream of starting a general contracting company * How one creative project Amanda started just to amuse herself turned into one of her best marketing sales strategies (this one will make you laugh and immediately fill your head with inspiration!)   Links: * Hidden Brain - Passion Isn't Enough: The Rise Of "Political Hobbyism" In The United States (https://www.npr.org/2020/02/10/804612601/passion-isnt-enough-the-rise-of-political-hobbyism-in-the-united-states) * Pod Save America (https://crooked.com/podcast-series/pod-save-america/)   Learn more about Amanda: (http://threefuries.com) (http://threefuries.com) * (http://threefuries.com)threefuries.com (http://threefuries.com) * LinkedIn (https://www.linkedin.com/in/amandaleeneville/) * Join Tipsy’s Wine Club! (https://mailchi.mp/93ac9c1834d9/wineclub) * Myrtle Avenue Brooklyn: Support for Small Businesses (https://fundrazr.com/MyrtleAvenue?ref=ab_3cqD63haGON3cqD63haGON)